How to start a YouTube channel

Creating a YouTube channel for your business is a smart move as many people prefer to watch videos than read articles.  An interesting, humorous explainer video on YouTube can be the game changer for your business.  Top explainer videos like Notarize, Dollar Shave, and Amazon Go, is evidence enough that an appropriate explainer video on YouTube can market your business effectively. However, to get your video on the YouTube platform, you have to create a YouTube channel. If you have no idea how to go about creating a YouTube channel, this article will keep you going.

1.  Setup your YouTube Channel

Start by creating your business channel on the YouTube platform. You do not need prior experience as YouTube makes it easy for everyone. Just follow the following steps:

  1. Sign in to YouTube, find and click on the user icon at the top right of the screen
  2. Get to your accounts YouTube setting by clicking on the gear icon
  • Click on “create a new channel.”
  1. Select “Use a business or other name.”
  2. Add your brand name, and finish by clicking create

2.  Complete the About Section

You will need to fill out your profile and channel description. This section is critical as it tells the viewers what they expect from your YouTube channel. You can also add links to your website and social media.

3.  Upload your cover photo

You should grab this opportunity to represent your brand through a cover image. The cover image will be the center of attraction when people visit your YouTube channel and so the emotion that the cover photo evokes can attract or repel viewers and subscribers. If you are not seasoned graphic designer, you need not worry as there are great inbuilt tools to get you started. Take note that YouTube recommends uploading cover photos at 2560×1440 pixels and a minimum file size of 4MB.

4. Create content aimed at your target audience

To succeed in getting views, engagement, and subscriptions, you must create high quality, interesting and valuable content for your YouTube channel. You can use testimonials to show great reviews from your customers or create great video tutorials.

5.  Create a trailer for your channel

An excellent channel trailer should be short, sweet and interesting. The trailer will inform your visitors who you are, what your channel is about and the kind of content they expect to get on your YouTube channel. The trailer can work wonders with new visitors.

6.  Upload your First video

You should film and edit your first video, but before that, make sure you have researched enough so that your video captures the imagination of your target audience. When you are through with your video, you can upload it to your YouTube channel.

You should also care to optimize your video so that it is discoverable in        YouTube search. Use the appropriate keywords to optimize your video search.


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