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Step-by-Step-Guide on How to Make High-Converting Animated Explainer Videos

Many business owners have realized that explainer videos are the best way to market their products and services in this day and age. Explainer videos are adapted to the new generation of shoppers whose attention spans are shorter because they are short, easy to comprehend and focus on solving the customer’s problem. Explainer videos usually begin by defining a problem, and then give reasons why the problem needs to be solved and eventually offer a solution to the problem. The solution is usually the product or service. It’s the purpose of this article to explain to you how to make killer animated explainer video. Let’s jump right in:

benefits of explainer videos

1.    Craft a magnetic script for your animated explainer video

All explainer videos start with a script. It’s the bedrock of any superb explainer video. The core function of an explainer video is to give your audience a brief rundown of how your brand, product or service works. That’s why you should aim to make an animated explainer video for your brand. However, you’ll have to put a lot more effort to make the animated explainer video brief and informative. Brainstorming is the best way to start off. Write down a creative brief that defines your target audience, your animated explainer video goals, and its main theme. If you have no idea how to craft a magnetic script, you can solicit the services of a creative writer to do it for you. The goal is to create the most enticing animated explainer video with as few words as possible.

2.    The second step is to select an animation style for your explainer video

Animations have become so important today because they set the right tone for the videos. The choice of an animation style goes beyond how you like your explainer video to look. Choosing the right animation style can drive your business to the next level. Some of the most popular animation styles today include infographic style, Doodle Marker style, VideoBlocks, and Clean Graphics style.

app media explainer videos

3.    The next step is to create your explainer video animations

Creating animations is a critical part of making your animated explainer video. While other videos can include sophisticated animations, explainer videos take the ‘’keep it simple’’ approach. This is because the goal of an explainer video is to showcase your product or service in a simple, easy to comprehend and memorable way. Littering your explainer videos with different kinds of animations can do more harm than good, as it can distract the viewers from the core message. That’s why you need to create animations that are simple, bright and fun.

4.    Add voiceover and tracks to your product explainer video

After you are done with your animations, it’s time to start thinking about adding voiceover and tracks to your explainer video. Like any other video, the voiceover should be high-quality and audible. In other words, the sound should be professionally made. When recording the voiceover, make sure you follow that script steadily and act naturally in front of the camera. Desist from making voiceover that cannot be interpreted. Adding music to your animated explainer videos is a great way to get your viewers captivated. However, adding music to your explainer videos is not a walk in the park. First, you must research and choose the kind of music that compliments your brand, product or service and one that will set the mood right. You can use experts to do that for you.

5.    Upload your animated explainer video to YouTube and share it

The aim of making animated explainer videos is to expose it to your target audience. To do this, upload it to YouTube where you can easily share it on your website, and social media platforms. You can harness a lot of customers from social media such as Facebook, Twitter, LinkedIn, and Pinterest.